The DM Conference

Hear from some of the biggest brands in the UK and Ireland on topics including content marketing, ecommerce, strategy and SEO

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Conference Overview

The DM Sessions will bring the best digital marketing professionals from across the UK and Ireland to Belfast on Friday 20th September 2024 for our second DM Conference to discuss Content & Commerce: Strategies for Success

In partnership with, and at Ulster University.

Carrie Rose

CEO & Founder of Rise at Seven

Carrie Rose, is founder and CEO of one of the fastest growing agencies in the UK & US – search-first creative agency Rise at Seven. After working 11 years at Branded3, one of the leading SEO agencies at the time, Carrie saw a gap in the industry for brand advertising and SEO to collide. She founded Rise at Seven to push the boundaries in both creative and technical SEO because that’s what is needed to own the most competitive search results. They are now across the UK, Europe and US with clients including SIXT, Bumble, Capital One, Bacardi, PrettyLittleThing, Amazon, Revolution Beauty and more.

Rise at Seven launched the first reactive marketing service driven by live search trends, and believe in multi-channel search realistic to how consumers behave now. Their content marketing case studies is what they’re famous for, with 78 awards in a roll top bath to show for it.  Carrie is featured on the 30 under 30 Forbes list because of her success

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Luke Carthy

eCommerce SEO & Conversion Consultant

Luke is a well-seasoned eCommerce growth consultant and international speaker delivering double/triple-digit growth for eCommerce brands.

Luke parks himself right in the centre of CRO, analytics and SEO disciplines.

Having worked with brands spanning both D2C and B2B verticals including CAT, Paperchase and Schneider Electric, Luke knows a thing or two when it comes to getting C-suite buy-in and delivering smart, scalable eCommerce growth.

Gareth Kerr

Senior Merchant Success Manager

Gareth is a Senior Merchant Success Manager for EMEA at Shopify. Gareth works closely with some of the fastest-growing brands on Shopify specialising in scaling their businesses and optimising performance across Europe, the Middle East, and Africa.

Cara Jackson

Marketing Lead

Cara is an experienced social media & content lead, currently working for one of the biggest food bloggers in the UK & Ireland, Bored of Lunch.

Cara has worked with renowned brands in the UK & Ireland, specialising in influencer marketing, email, content creation, and social media management. Because of her background in food marketing, this led her to create her own food blog which gained over 75,000 followers in the space of 18 months.

Hugh O'Neill

Lead Enterprise Account Director, Marketing Solutions

Hugh is a Lead Account Director for EMEA at LinkedIn Marketing Solutions. With extensive experience in digital marketing and a passion for leveraging technology to create impactful solutions, he works with LinkedIn’s Enterprise customers to help them grow their business and acquire customers.

Gus Pelogia

Senior SEO Product Manager

Gus Pelogia is a journalist turned SEO, currently a Senior SEO Product Manager at Indeed, the #1 job site in the world. He spoke at events such as BrightonSEO, LondonSEOXL and Wolfgang Essentials. Gus is also a contributor to Moz, Wix and other well-known industry blogs.

Working in cross-functional teams including content creators, UX designers, engineers, data scientists, product managers and other teams, he aims to make SEO accessible and easy to understand. His work is focused on impact, buy-in and processes from ideation to release and measurement, avoiding staying in the SEO bubble.

From link building to migrations, local and enterprise, Gus has done a bit of everything in SEO. Prior to his marketing career, he worked for some of the largest media outlets in Brazi. One of his most successful ventures was a blog on MTV, and his book Diário de Palco, where he profiled ten people involved in the independent rock scene in Brazil.

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Part Three Digital

Hannah Bryans, Co-Founder & Director & Ellen Watson, Digital Marketing Coordinator

Part Three Digital are a Belfast based digital agency that specialise in social media and search marketing. Working with globally recognised brands such as Santa Rita 120, [yellow tail] and Magners Irish Cider. The agency has received award winning industry recognition, including Small Agency of the Year at The Spider Awards and Best Newcomer at the Digital Media Awards 2022.

Hannah Bryans, Co-Founder & Director

Award winning digital marketer and manager, Hannah co-founded Part Three Digital in 2020 with her business partner Jess Orr Downey. Part Three Digital are a Belfast based digital agency that specialise in social media and search marketing. Working with globally recognised brands such as Santa Rita 120, [yellow tail] and Magners Irish Cider. Hannah heads up the operational team at Part Three Digital and works closely with clients on their search and social media campaigns.

Ellen Watson, Digital Marketing Coordinator

Ellen has a flair for combining her social media knowledge with search skills to create content that is discoverable on platforms. Ellen [being an influencer herself] works closely with influencers to develop briefs that follow brand guidelines but also get results.

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Adam McPeake

Creative & Managing Director

Creative & Managing Director of two companies he founded. The Hype Factory is a creative production company that helps clients tell their stories through the visual medium. ILB Drivers Club, started in 2010, is an automotive lifestyle brand that has evolved from a bedroom business to an international clothing and content brand.

Adam combines these worlds through his passion for compelling storytelling, high-quality visuals, and engaging content. He loves all things technology, automotive and street wear.

Andi Jarvis

Marketing Strategist

Andi is the Founder and Strategy Director of Eximo Marketing, a marketing strategy consultancy based in Belfast and Liverpool.

Andi also hosts the Strategy Sessions podcast, a show that interviews some of the best marketers in the world. He holds an MSc in Marketing and the Marketing Week Mini MBA in Marketing. He also runs a fundraising project, Eximo & Friends with Barnardo’s, where marketers volunteer to provide consultations to small businesses in return for a donation to support refugees. You should also know that Andi likes to talk, at length, about: being a dad, his BBQ, rugby league, boxing and cricket.

GlowMetrics

Anna Growcott, Digital Marketing Executive & Hannah Magorrian, Digital Analytics Executive

From the kitchen table in 2014 to Multi-Award Winning Google Certified Partners in 2024, GlowMetrics is an accredited, innovative agency empowering clients to make transformative business decisions with the insights, actions, and tools they need to thrive.
Their expert-led, transparent projects activate data-driven marketing strategies through bespoke data collection, customised reporting, effective analysis and efficient campaign management to activate growth, optimise performance, and maximise ROI.
Anna Growcott, Digital Marketing Executive
Anna specialises in PPC, SEO and Paid Social and has a proven track record of success in leading dynamic digital marketing initiatives.
Hannah Magorrian, Digital Analytics Executive
Hannah specialises in creating Looker Studio dashboards and data visualisation. Hannah plays a crucial role in driving insightful and data-driven decision-making processes for her clients.
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Ciaran Connolly

Founder of ProfileTree Web Design and Digital Marketing Agency

Ciaran specialises in website and content strategy, working with brands to build their profile online – through written content, video and audio. He is a heavy user of software tools and has used automation and AI extensively over the years to help scale the digital operation of the agency and its clients.

From creating written content and images, videos at scale or enhancing websites Ciaran and the team of 30 digital experts at ProfileTree work hard to ensure impact and digital success every time. The agency has a number of internal brands that it tests concepts and strategies on, and this enables him to share with good insight what is working and what is not. In recent years Ciaran has focused more on digital tools to improve productivity and scale for marketeers and companies, with AI tools being part of this opportunity.

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Secure Your Spot!

Join us at The DM Sessions Annual Conference, where the brightest minds in digital marketing from the UK and Ireland meet for a day of inspiration, learning, and networking at Ulster University!

More Details

Conference Times

  • Registration 8.45-9.15am
  • Welcome 9.15am
  • Conference Start 9.30am
  • Conference Concludes 5pm

 

Getting There

Ulster University is located York St, Belfast BT15 1ED.

Parking is available at St Anne’s Square Car Park and Castle Court Car Park (Castle Court do a deal for all day parking at £7). Further information on public transport can be found via the University website here.

Check Out Last Year’s Highlights

Thoughts on Last Year's Conference

The DM Conference felt like a proper marketing conference. Which I think was partially down to the format being optimised for a far more focused, interactive and engaged session than I have seen in recent events. I personally always measure the success of a conference on how many notes I’ve scrawled in my book, and this time round it was jam packed full of value. And only 50% of it was new swear words I had learned from Barry Adams.

I’d absolutely recommend attending, especially if you’re a head of department or marketing man

Ryan Clarke, STAT Sports

What a great day out at the dm conference! I loved the chill vibe and the speakers were fantastic—learned heaps. Definitely a day well spent!

Gemma Uprichard, Social Media Executive, Clearbox

Last year was amazing, there was such an incredible variety of speakers. I think this conference definitely left me feeling inspired and full of ideas for my own clients. I think it’s even beneficial for non-marketers!

Mairead McKibben, Crossbox Marketing

The DM Sessions Conference had a lasting impact on me. I made new connections, strengthened others, and met old friends. The conference is a fantastic event for businesses, marketers, and the DM Sessions community to meet.

An incredible venue in Belfast City Centre that is accessible, modern and comfortable allows you to soak up the fantastic speakers, take notes and discuss the talks over some lunch and refreshment breaks.

With a diverse range of speakers celebrating local and international talent, the DM Sessions Conference is always first on my list and not to be missed!

Simon Harper, SRH Design

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